TNS Media Now Kantar Media
January 26, 2010 at 4:20 AM (PT)
TNS MEDIA owner KANTAR, a division of WPP GROUP, has changed the media analysis and measurement company's name to KANTAR MEDIA.
"The media world has a new velocity, as well as increasing segmentation and fragmentation, bringing new challenges to brand owners, media owners, and advertising and PR agencies," said KANTAR CEO JEAN-MICHEL PORTIER. "The ability to offer an integrated media vision with unique consumer understanding is critical to our clients. This evolution to KANTAR MEDIA enables us to offer integrated media audience measurement, competitive intelligence and behavioral analytics at every step in the communications cycle, helping our clients to master momentum in a multimedia world."