UMG Samples NetBiscuits' Mobile Platforms
January 28, 2010 at 10:48 AM (PT)
UNIVERSAL MUSIC GROUP (UMG) has pacted with mobile publishing platform NETBISCUITS, whereby UMG will leverage NETBISCUITS' B2B web software platform to launch mobile websites and services for UMG artists. NETBISCUITS enables UMG to set up smart hybrid apps for all major platforms, including the IPHONE, ANDROID and WINDOWS MOBILE devices.
"UNIVERSAL is committed to providing consumers with even more engaging interactive opportunities to connect with their favorite artists and music by personalizing their mobile devices," UMG eLABS EVP/Business Development & Business Affairs DAVID RING said. "Thanks to the support we are getting from NETBISCUITS, we'll be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices. Through their exclusive technology, we'll be able to offer consumers truly engaging mobile music experiences, that include the chance to generate their own content, leaving comments, uploading pictures, and chatting with each other via these mobile sites."