2009 Gender Analysis Study Released By MIW Radio Group
February 2, 2010 at 8:42 AM (PT)
According to the latest MIW Gender Analysis Study released by the MENTORING AND INSPIRING WOMEN IN RADIO GROUP, out of 10,730 AM and FM radio stations accounted for by MSTREET PUBLICATIONS as of JANUARY 2010, 1,719 or 16.2% have women holding the GM position in 2009. That number is up slightly from 15.8% in 2008 and shows continued growth from 2004, when the percentage was only 14.9%.
The trends in the top-100 markets are also showing slight growth. In 2009 17.3% of stations in these markets were managed by women, compared to 16.8% in 2008 and up from 15% five years ago in 2004. Overall, the best management opportunities for women continue to be in Sales Management although there's been essentially no change for the five years between 2004 and 2009. In 2009, 30.5% of all stations had women SMs, flat from last year. In the top-100 markets, 32.6% of the stations had women SMs, down slightly from last year.
The greatest challenge for women in radio management continues to be as programmers. Women program only 11.1% of all stations, which compares to 10.7% five years ago. In the top 100 markets, women are not doing much better, programming just 9.7% of all stations.
"The MIWs have been analyzing and publishing these gender numbers for the past ten years," commented MIW RADIO Group Spokesperson and GREATER MEDIA VP/Corporate Communication HEIDI RAPHAEL. "We are very pleased to see the steady, consistent increase in the area of sales management and senior management. We will continue to work towards promoting future growth in the area of programming management opportunities."