Marketron Launches Revenue Builder App
February 3, 2010 at 10:08 AM (PT)
MARKETRON is launching a new enterprise application to improve radio's ability to sell and manage comprehensive cross-media advertising campaigns. This new app - MARKETRON Revenue Builder - drives revenue growth by enabling radio organizations to manage all aspects of non-airtime advertising through a single, unified solution that is fully integrated with the primary business operating system, MARKETRON Traffic.
"Radio has an opportunity to substantially increase its share of the $14.9 billion being spent this year for local online advertising," BORRELL ASSOCIATES Pres. COLBY ATWOOD said. "Stations and groups that are serious about competing for this revenue will be investing in solutions like Marketron Revenue Builder to support the commitment that they need to succeed."
COX RADIO will install MARKETRON Revenue Builder across its entire group of 86 radio stations. "COX has a very successful digital strategy," COX MEDIA CFO NEIL JOHNSTON said. "MARKETRON Revenue Builder gives our local stations a great advantage and an opportunity to increase sales, streamline processes and provide an unlimited array of services to our advertisers."
"We are very pleased by the positive response in the marketplace," MARKETRON CEO STEVE MINISINI noted. "Commitment to Revenue Builder from our customers and partners confirms that MARKETRON Revenue Builder is a critical building block for a profitable cross-media ecosystem."