Arbitron To Reissue Atlantic City Fall Book
Syracuse And Austin Also Had Issues
February 5, 2010 at 4:18 AM (PT)
It's a sure bet that ATLANTIC BROADCASTING Oldies WTKU and Classic Rock WMGM (THE SHARK)/ATLANTIC CITY will see their FALL 2009 numbers adjusted down, after ARBITRON discovered a media-affiliated household turned in diaries during the survey period.
ARBITRON will re-issue the ATLANTIC CITY (Market 141) book TODAY (2/5) for MAXIMISER and TAPSCAN customers. MONDAY (2/8) will bring the full ratings release.
Problems in additional markets will have ARBITRON re-issuing SYRACUSE, and had AUSTIN reissued YESTERDAY (2/4) due to diary processing that didn't reflect a number of call letter, frequency and programming changes that took place.