Consultant Frank Magid Passes
February 8, 2010 at 4:17 AM (PT)
Television and radio consultant and research pioneer FRANK N. MAGID died FRIDAY (2/5) of lymphoma in SANTA BARBARA, CA. Best known for creating the "Action News" television news format and for his work with CBS NEWS and ABC's "GOOD MORNING AMERICA," MAGID also consulted radio stations through his FRANK N. MAGID AND ASSOCIATES firm, founded in 1957.
MAGID retired from his CEO position at the consultancy in 2002 but remained chairman until his death. He was also on the Advisory Board of CALIFORNIA LUTHERAN UNIVERSITY noncommercial NPR affiliate KCLU/SANTA BARBARA.