Journal Chooses Hipcricket For Mobile Marketing
February 9, 2010 at 6:26 AM (PT)
JOURNAL BROADCAST GROUP has signed HIPCRICKET to be its exclusive partner corporate-wide. The companies have done business since 2007 with six stations currently employing HIPCRICKET to drive sales, engagement and time spent listening and watching. The group has 33 radio stations and 13 TV stations in 12 markets.
"HIPCRICKET really sets the standard for mobile marketing by generating new revenue and engagement with an opted-in audience via mobile phones," said JOURNAL BROADCAST GROUP EVP/Operations STEVE WEXLER. "It’s so much more than just sending out text messages -- it’s truly changed the way we communicate with our audience, one that can be easily measured to ensure the successful use of our marketing dollars and those of our advertisers."