MySpace Music Hires TargetSpot To Generate Audio Ad Sales
February 9, 2010 at 3:33 PM (PT)
MYSPACE MUSIC has signed with TARGETSPOT to handle ad sales through in-stream audio ads, a first for the playlist-based Internet radio service. TARGETSPOT represents a network of both pure play Internet radio providers and some of the largest radio groups.
According to MEDIAWEEK, MYSPACE MUSIC's reliance on search-based visual ads hasn't paid off. NEWS CORP. Chairman/CEO RUPERT MURDOCH has blamed MYSPACE's low ad revenues for the poor performance of its digital media group.
MYSPACE has been working with TARGETSPOT to find the right balance between music and advertising. "It's very much about having a sensitivity to the space," TARGETSPOT Co-Pres./Sales ERIC RONNING said. "We want to ensure the good user experience and a good environment for the advertisers," he added.