Lotus Entravision Reps Add MVS/San Diego
February 10, 2010 at 11:07 AM (PT)
Radio sales firm LOTUS ENTRAVISION Reps (LER) has added MVS Radio XOCL (LA MEJOR) and XGLX (EXA)/SAN DIEGO to its portfolio. Added to its existing representation of IMAGEN GROUP’s XLTN (RADIO LATINA), LER now represents the top three Spanish-language stations in SAN DIEGO.
"Through this partnership with MVS and our existing relationship with Imagen, we're now able to offer the most effective and focused way for national advertisers to reach the highly coveted Hispanic community in the SAN DIEGO region," LER Pres. PHILLIP WOODIE said. "We look forward to working with our new partners to further advance advertising opportunities on these leading stations."
"LER’s successful track record, in-depth knowledge of this market and close relationships with the nation’s leading advertisers makes them the ideal partner for us, MVX International Dir. MANUEL ROMERO said. "We are pleased to announce this new relationship and are confident in LER’s ability to offer new, creative advertising options for national advertisers on XOCL and XGLX."