ESPN Radio, Fox Sports Radio Swap Slots In Cincinnati
February 12, 2010 at 9:59 AM (PT)
CLEAR CHANNEL is realigning the Sports programming on its CINCINNATI radio stations MONDAY (2/15), with WCKY-A (1530 HOMER, THE SPORTS ANIMAL) switching to the ESPN RADIO affiliation and FOX SPORTS RADIO moving to sister WSAI-A (CINCINNATI'S ESPN 1360).
The ESPN RADIO lineup will be paired with MO EGGER's local show on WCKY, which will become ESPN1530, while WSAI will become FOX SPORTS1360 with the entire FSR lineup including DAN PATRICK and TONY BRUNO, plus PREMIERE RADIO NETWORKS' JIM ROME. CINCINNATI BENGALS, UNIVERSITY OF KENTUCKY and UNIVERSITY OF LOUISVILLE game broadcasts will continue to be heard on WCKY as well.
WCKY's 1530homer.com will be rebranded as homer247.com, with blogs by EGGER, LANCE MCALISTER and NICK BRUNKER continuing.
"The most powerful brand in sports, ESPN, is now combined with the most popular afternoon-drive Sports Talk show in the CINCINNATI market," said WCKY PD TONY BENDER. "Plus, some of the biggest events in sports will be combined in one place, on ESPN1530! New ratings research has shown the MIKE AND MIKE Morning Show to be one of the top shows in the market each morning for male consumers. This move gives the sports’ fan access to MIKE AND MIKE on a much more powerful signal."
On MONDAY, the stations will simulcast MIKE AND MIKE, after which the lineup swap will take place.