Sarah Buxton Gives Fans The 3D Experience, Album Release Party Planned
February 18, 2010 at 11:17 AM (PT)
LYRIC STREET RECORDS/NASHVILLE artist SARAH BUXTON has teamed up with CMT to give Country fans the first augmented reality experience from a Country star. Online viewers will be able to engage with SARAH BUXTON as active participants in a 3D experience.
Augmented Reality is a technology that allows your physical real-world environment to merge with virtual computer-generated imagery, such as the yellow first down lines seen in AMERICAN football broadcasts.
Visit CMT.com to print a unique symbol that, when held up to a computer’s webcam, will bring SARAH’s “Outside My Window” music video to 3D life. After printing the symbol online, follow the instructions on the website to take part in the augmented reality experience.
For those who want to sample augmented reality but don’t have access to a webcam, a video will be posted at CMT.com for users to share in the experience.
All initially released physical and digital copies of SARAH’s self-titled debut album, which comes out FEB. 23rd, will also contain another augmented reality marker. Fans can visit www.sarahbuxton.com/ar and hold this symbol up to their webcam for the chance to become SARAH’s virtual guitar player.
Concurrently, SARAH and her band will be performing live at THE RUTLEDGE in Downtown NASHVILLE on TUESDAY (2/23) at 10p (CT) to celebrate the CD release.
Tickets can be purchased in advance at www.therutledgelmv.com or for $8 at the door. Anyone who purchases the album at the event will be able to have it personally autographed immediately following the show.