Ferro Named GM At KCRW
February 22, 2010 at 4:25 AM (PT)
SANTA MONICA COLLEGE noncommercial Triple A-News-Talk KCRW/SANTA MONICA-LOS ANGELES is upping Asst. GM JENNIFER FERRO to GM, effective MARCH 1st. FERRO, who joined KCRW as a volunteer in 1991 and became a staff member in 1994, replaces the retiring RUTH SEYMOUR, who ran the influential public radio outlet for 32 years.
"JENNIFER epitomizes the perfect mix of traditional public radio experience, and the strategic and creative new media thinking that will be critical to KCRW's continued success in the years ahead," said SMC President Dr. CHUI L. TSANG.
"I'm thrilled to be able to get the opportunity to lead the best public radio station in the country and I’m excited to work with the station's incredible staff on the challenges and opportunities in front of us. It's a dream job," said FERRO.
"JENNIFER is an ideal choice to lead the station forward," said SEYMOUR. "She brings her own unique approach and vision to KCRW. She's innovative, courageous and independent. She's an experienced programmer, producer and fundraiser. She will make a terrific manager and I look forward to a KCRW under her leadership."