Clear Channel Launches 'Total Out Of Home Network'
February 24, 2010 at 4:27 AM (PT)
CLEAR CHANNEL COMMUNICATIONS has launched its "Total Out of Home Network," using TOTAL TRAFFIC NETWORK data on digital billboards. The program is being rolled out first in CHICAGO, with the ILLINOIS LOTTERY as the initial sponsor with a 13-week campaign.
"In an increasingly crowded advertising marketplace, companies need to stand out and target audiences in a direct, clear way. The Total Out of Home Network is just another example of how CLEAR CHANNEL's integrated platform across radio, outdoor, web and mobile offers advertisers more access to consumers on the go than any other company," said EVP/President of Global Media Sales JOHN PARTILLA.
"Our traffic content is available on radio, television, navigation devices, the Internet, and now on digital billboards. With the number of drivers on the road today, it's critical to have access to accurate, updated traffic information to navigate complex roadways safely and more effectively," said TOTAL TRAFFIC NETWORK CHICAGO Market Director BARRY BUTLER. "ILLINOIS LOTTERY has long been a pioneer in creating innovative campaigns on our platforms and this new program offers another access point to the local community."