TargetSpot And Slacker Focus On Mobile Ads
February 24, 2010 at 5:54 AM (PT)
SLACKER has partnered with online radio ad network TARGETSPOT to allow audio advertisers to target folks listening to Internet radio on mobile devices. ADWEEK reports the move opens up a second revenue stream for Slacker, which has about 13 million registered users -- about half of those using mobile devices -- and expands the growing business of online audio advertising.
Look for TARGETSPOT's other distribution partners to follow SLACKER's lead. "This is where online audio is heading," said TARGETSPOT Co-Pres. ANDY LIPSET. "This takes in-stream audio advertising to a whole new level, close to the point of purchase."
"Smartphones are becoming highly personalized mobile lifestyle devices," said SLACKER CEO JIM CADY. "Through our partnership with TARGETSPOT, we are able to offer consumers free music while building an attractive and sustainable advertising revenue stream through our mobile platform."