Greater Media Philadelphia Pacts With Metro Traffic
February 24, 2010 at 8:01 AM (PT)
GREATER MEDIA's PHILADELPHIA cluster -- Rock WMMR, Classic Rock WMGK, Sports WPEN-A-F (97.5 THE FANATIC and ESPN 950), and Adult Hits WBEN-F (95.7 BEN FM) -- has inked a deal for METRO TRAFFIC to provide traffic and news for the stations.
"We are excited to both grow our relationship with GREATER MEDIA and expand our PHILADELPHIA presence to offer our advertisers more choices and opportunities on an outstanding lineup of radio stations," said METRO Affiliate Sales VP JACK DUNKLE. "We look forward to providing GREATER MEDIA a seamless transition with their long-term commitment to METRO TRAFFIC."
"With these new affiliations, METRO TRAFFIC further strengthens its leading traffic and news position in the PHILADELPHIA market across a variety of formats," said METRO TRAFFIC EVP/Affiliate Sales & Business Operations FRED BENNETT.
"GREATER MEDIA is committed to serving its listeners with the absolute best content no matter what format they choose," said GREATER MEDIA PHILADELPHIA VP Sales PAUL BLAKE. "This demands the most accurate and reliable traffic and news information available, and METRO TRAFFIC delivers."