New Ventures For Former Viacom/CBS Execs
February 25, 2010 at 4:24 AM (PT)
Two former VIACOM/CBS execs have launched new ventures "in the hopes of getting media and technology companies to work together more cooperatively -- though they are approaching the divide in vastly different ways," writes PETER LAURIA in THE NEW YORK POST.
Former MTV COO MICHAEL WOLF will head ACTIVATE, a consulting firm aimed at developing strategies to help media companies use technology to innovate and grow. "Most media companies have come through the cost-cutting phase, so now is the ideal moment to think about growth and ways to innovate to create the next wave of strategy," WOLF said. "Media CEOs have a huge opportunity ahead of them, but it requires changing the business and that's a skill set we can help with."
Former CBS INTERACTIVE Pres. QUINCY SMITH launches CODE ADVISORS, which will focus on traditional banking services like mergers and acquisitions, initial public offerings, and loan underwriting. "There's a translation required between the culture of technology and the culture of media," said SMITH.