Arbitron Releases New Studies On Black, Hispanic Radio
February 25, 2010 at 10:29 AM (PT)
ARBITRON INC. has issued two new studies -- "Black Radio Today 2009, How America Listens to Radio" and "Hispanic Radio Today 2009, How America Listens to Radio" -- that are now available on Arbitron.com. Both of these studies feature PPM data information for the first time.
"Ethnic formatted stations reach millions of listeners everyday," said ALTON ADAMS. "These studies show the strength of radio as a media companion to ethnic consumers. Radio’s relationship with ethnic listeners has been consistent over time; year over year, more than 90 percent of black and Hispanic listeners tune in to radio for news, culture and sounds of the community."
Among the highlights of Black Radio Today 2009 are:
* For the first time, Urban stations had higher weekend ratings in FALL 08 than in weekday afternoons.
* African-American Urban AC listeners spent more time each week with the format (8 hours, 30 minutes) than any other format in the study.
Among the highlights of Hispanic Radio Today 2009 are:
* #1 English-language format among Hispanics is Rhythmic Top 40.
* #1 Spanish-Dominant format is Spanish News/Talk.
These reports are available on the Radio Today page.