CMT's Music Videos Get A Graphics Makeover
February 26, 2010 at 9:10 AM (PT)
Starting TODAY (2/26), music videos on CMT will now feature a new graphics treatment that displays the artist and song title information at the top of the screen throughout the entire song. At the end of each video, the graphics will then rotate to display record label, album, director and songwriter information.
Ringtone messaging is featured in each video for additional interactive opportunities, utilizing CMT MOBILE. These new graphics are a first for music television and will allow the network to place more emphasis on music discovery.
CMT SVP/Music Strategy JAY FRANK said: “We constantly hear about the country audience struggling to identify who sings what, and want to aid our artist and label partners in solving that. Having an artist and title visible throughout each video allows us to position country artists better than any other outlet. With this change, CMT once again leads in cross-platform innovation and further emphasizes why we are consistently the top TV destination for country music discovery.”
For more info, visit www.cmt.com.