Media Monitors Pacts With Emmis
September 26, 2005 at 10:00 AM (PT)
MEDIA MONITORS has announces an agreement with EMMIS RADIO to provide the radio group with advertisement tracking services of major newspapers in addition to its radio monitoring service. EMMIS will be using this service, called PaperVue, at its NEW YORK, LOS ANGELES, CHICAGO, ST. LOUIS, PHOENIX, INDIANAPOLIS and AUSTIN radio station clusters.
Users of PaperVue can view newspaper ads, the ad's page number and a visual of the ad itself. This information can then be directly viewed against radio spot placement and frequency for the same advertiser, or compared with similar advertisers.