Arbitron: PPM Sample Size Metrics Hit New Highs
March 1, 2010 at 12:10 PM (PT)
ARBITRON held a press conference to bost that it met or exceeded substantially all of its sample size metrics across the 33 PPM currency markets in the JANUARY 2010 PORTABLE PEOPLE METER. The average Designated Delivery Index (DDI) for Persons aged 6+ was 109 in JANUARY and 104 for Persons aged 18-54 across the 33 PPM currency markets.
The company reported that it achieved a new high of a 98 DDI for Black Persons aged 18-34 in JANUARY. The JANUARY average DDI across the 33 PPM currency markets was 94 for all Persons aged 18-34; 91 among Hispanic persons aged 18-34 and 94 for Other Persons (not Black and not Hispanic) aged 18-34.
ARBITRON also said it reached new highs for average daily in-tab rate in JANUARY 2010. The JANUARY 2010 average in-tab rate reached a new high of 82% for Persons aged 6+ across the 33 PPM currency markets exceeding the Company’s benchmark of 75% by a significant margin.
The average in-tab rate for the Persons aged 18-34 demos reached new high marks and exceeded the 70% Company benchmark, said ARBITRON. The average in-tab rate was 78% for all Persons aged 18-34 in JANUARY 2010. For Black Persons aged 18-34 the average in-tab rate was 75% and the average in-tab rate was 80% for Hispanic Persons aged 18-34.