PPM Coalition Responds To Arbitron Proposal
March 2, 2010 at 12:13 PM (PT)
Responding to YESTERDAY's news that ARBITRON has proposed to launch a "multimodal recruitment approach" that would entail in-person recruiting of Blacks and Hispanics, starting in JULY 2010 (NET NEWS 3/1), the PPM COALITION has issued this statement:
"In the Annual Report (SEC Form 10-K) that ARBITRON, INC. filed YESTERDAY (MARCH 1st, 2010), the company provided a summary of the proposal that it made to the UNITED STATES House of Representatives Committee on Oversight and Government Reform on FEBRUARY 12th. ARBITRON had also provided a copy of that proposal to the PPM COALITION when it made its filing with the House Committee. The Coalition had a number of questions regarding the proposal and noted some areas where it would like to see additional details, explanations and benchmarks. ARBITRON and THE COALITION have made plans to meet and discuss these issues in depth. Until the parties have had these discussions, the Coalition will have no further comment on ARBITRON’s proposal."
The PPMC members include THE NATIONAL ASSOCIATION OF BLACK OWNED BROADCASTERS, THE SPANISH RADIO ASSOCIATION, THE MINORITY MEDIA AND TELECOMMUNICATIONS COUNCIL, THE ASSOCIATION OF HISPANIC ADVERTISING AGENCIES, ENTRAVISION COMMUNICATIONS CORPORATION, ICBC BROADCAST HOLDINGS, INC., SPANISH BROADCASTING SYSTEM, INC. and UNIVISION COMMUNICATIONS INC.