Ole Hires Connie McNaughton And Arthur Buenahora
March 3, 2010 at 11:13 AM (PT)
Publishing company OLE, has announced the appointment of CONNIE McNAUGHTON to the newly created position of Sr. Dir./Brand Management. McNAUGHTON has worked with such corporations as COCA-COLA, McDONALDS, GENERAL MILLS, P&G and FORD in the past. Prior to OLE, she worked as Account Manager at MARKETWIRE, a full-service newswire service.
Pres. MICHAEL McCARTY said: "CONNIE will be responsible for the care and stewardship of the OLE brand through a wide variety of programs that cultivate, grow and leverage the brand. This includes securing sponsorship for, and overseeing, OLE’s event-based marketing initiatives; finding placement opportunities for OLE’s catalog and songwriters via branding association; securing grants; creating PR opportunities; fostering a culture of sales excellence; and coordinating OLE's web presence and branding in all media for both the company and individual writers."
OLE has also appointed ARTHUR BUENAHORA as Sr. Creative Dir. of its NASHVILLE office. ARTHUR got his start at SONY/ATV/TREE and also held positions at CAPITOL NASHVILLE and UNIVERSAL RECORDS SOUTH.
McCARTY said: “ARTHUR’s song plugging and talent development track record clearly make him one of Country music’s premier creative executives, and hiring him is a pivotal moment in the growth of our NASHVILLE operation. We look forward to him helping OLE attain our goal of becoming the publisher of choice for the best songwriters in the business.”
For more on OLE, see www.majorlyindie.com.