NAB Fastroad Phase 2 Results Released
March 5, 2010 at 6:19 AM (PT)
BIA/KELSEY, BROADCAST SIGNAL LAB and UNIQUE INTERACTIVE, the consortium of companies funded by NAB FASTROAD to research the viability of an Electronic Program Guide (EPG) service for U.S. radio broadcasting, has released it's Phase 2 Final Report. FASTROAD (Flexible Advanced Services for Television & Radio On All Devices) is the technology advocacy program of the NAB.
The publication presents the findings of lab and field trials of a proposed radio-EPG "ecosystem," which were conducted throughout 2009, culminating with on-air demonstrations in the BOSTON, PROVIDENCE and WORCESTER markets.
EPG Is Viable
The Phase 2 report concludes that a radio EPG service is indeed a viable option for U.S. radio, and presents recommendations for how to best and most quickly achieve it. It includes methods for transmitting EPG data over HD Radio broadcasts and via Internet delivery (including to mobile devices).
BIA/KELSEY Chief Strategy Officer RICK DUCEY commented, "We are excited to present this report to the industry and its critical recommendations for the advancement of U.S. radio broadcasting. This Phase 2 work was a collaborative effort of many broadcasters, developers and manufacturers, including iBIQUITY, and our profound thanks go to all involved."
BROADCAST SIGNAL LAB Managing Partner DAVID MAXSON explained, "The Phase 2 trials were a fantastic learning experience. The project team has tried to capture as much relevant output from that process in the findings presented in our report. We hope it will be useful to its readers, and stimulate interest in next steps toward development of radio EPG service."
UNIQUE INTERACTIVE Development Team Leader ADRIAN CROSS added, "The U.S. radio environment presents some unique and exciting challenges to establishing an EPG ecosystem, and our work in Phase 2 of this project made it clear that such service is both possible and extremely valuable to audiences, broadcasters and manufacturers alike."
The NAB FASTROAD oversight of the project was managed by NAB Science & Technology's Sr. Director/Advanced Engineering DAVID LAYER, who added, "We are pleased to see the conclusion of this important research, and the delivery of such an excellent and comprehensive report."
The Phase 2 Final Report is available at www.nabfastroad.org.