Hot 97's The Wizards NYC Debuts
March 8, 2010 at 8:53 AM (PT)
EMMIS has ventured into reality TV with GEN2MEDIA as EMMIS Top 40/Rhythmic WQHT (HOT 97)/NEW YORK successfully debuting THE WIZARDS NYC. The show is seen on WQHT (HOT 97)/NEW YORK's Web site, www.hot97.com, along with 50 CENT's website, www.thisis50.com.
The show features HOT 97 mixers as they work in NEW YORK area nightclubs. GEN2MEDIA and EMMIS explore the world they truly live in through different perspectives -- the promoters, the club managers, the party girl, the wife/girlfriend, and the kids.
In a press release, EMMIS VP/Branded Entertainment BENJAMIN FINLEY commented, "It was not a surprise that a huge audience tuned in to watch THE WIZARDS NYC reality show. It is truly groundbreaking, and a win-win for both the audience and advertisers."
GEN2MEDIO Co-Founder/Pres. MARY SPIO added, "Advertisers have the opportunity to be integrated into upcoming productions of THE WIZARDS NYC. In addition, online video advertising will be delivered using In-Stream Video Advertising with Pre-Mid-Post Rolls, and Skinned player around the programming. Sponsor messaging carries through to partner sites such as 50 Cent’s website.
Longtime MTV producers PAMELA GIMENEZ and SERIFE TURHAN are the creators of the show.