CBS Radio Launches First HD 'Quadcast' Station
March 8, 2010 at 9:07 AM (PT)
In a first for the industry, CBS RADIO will launch "The FAN Sports Network," the first four-channel HD Radio digital multicast station in the country. WJFK (106.7 THE FAN)/WASHINGTON, D.C. is now offering subscription free access to CBS RADIO’s biggest sports radio stations in the NORTHEAST, including WJZ-A/BALTIMORE, WFAN-A/NEW YORK and WIP-A/PHILADEPPHIA.
VP/Programming CHRIS OLIVIERO said, "This industry milestone is a great way to further promote and distribute the premier programming on CBS RADIO’s exclusive portfolio of Sports radio stations. WASHINGTON D.C. is home to a diverse range of sports fans, many originally from other parts of the NORTHEAST, making WJFK an ideal home for this breakthrough quadcast. We’re thrilled to offer local audiences various opinions and insights from the best sports stations up and down the EAST COAST."
WFAN-A/NEW YORK morning co-host BOOMER ESIASON added, "I’ve witnessed firsthand the enthusiasm for sports in the D.C. METRO area -- not just for the local teams but the entire landscape of professional and college sports. Being able to interact and re-connect with the fans is a great way to expand the dialogue and debate that makes sports radio so unique."
WJFK’s LAVAR ARRINGTON added, "Having spent many years of my football career in NEW YORK and PENNSYLVANIA I’m very familiar with WFAN and WIP and know they put out great programming -- even if I didn’t always agree with what they were saying. Hopefully they’ll be kind to me now that they are broadcasting in my hometown."
WFAN-A pioneered the all-Sports format in 1987, and WIP-A debuted soon thereafter. In NOVEMBER 2008, CBS RADIO launched 105.7 THE FAN/BALTIMORE’s first FM sports station. WJFK introduced its 24/7 sports format to D.C. residents in JULY 2009.