Danny Gokey Teams With Wisconsin Vision For Two-Year Marketing Agreement
March 8, 2010 at 11:39 AM (PT)
19/RCA/NASHVILLE artist DANNY GOKEY has signed a two-year marketing agreement with WISCONSIN VISION, the state's largest independently owned optical company. The signing is GOKEY’s first long-term endorsement deal. Under the agreement, GOKEY will wear up to 60 pairs of WISCONSIN VISION glasses, be featured in WISCONSIN VISION MILWAUKEE-area marketing campaigns including television, outdoor advertising, social media and make personal in-store appearances.
GOKEY said: "MILWAUKEE will always be home and supporting area-based businesses is important to me. I'm known for my eye wear. With WISCONSIN VISION I will not only have the best in fashion, but also the most accurate lenses available made right here in WISCONSIN by a family-owned company."
GOKEY’s first commercial premieres in early MAY with filming scheduled for later this month. Outdoor advertising also starts in MAY, while documentary-style videos featuring GOKEY are expected to be posted to www.wisconsinvision.com and social media outlets in MARCH.
For more on DANNY GOKEY, see www.dannygokey.com.