Arb's Kerr To Meet With Congress Again
March 9, 2010 at 7:35 AM (PT)
ARBITRON CEO BILL KERR was on hand YESTERDAY (3/8) at the CREDIT SUISSE investor conference, and confirmed he will be meeting later this week with House Oversight and Government Reform Committee Chairman EDOLPHUS TOWNS (D-NY) to further discuss PPM.
Said KERR, "We have been in very active dialog with both the MRC and with the members of the [PPM] Coalition. I am hopeful that we have a game plan and a timetable which seems to make sense for all parties that will enhance our ability to achieve the accreditation that we’re looking for with our markets -- and also can be done in a way that is responsible for us in terms of being a commercial enterprise concerned about our shareholders. And one that will be helpful for radio in aggregate, not simply for a subset of players in the field."
Discussing any impact changing methodology will have, KERR added, "I’m not sure whether it will, in fact, change the ratings. I think it will, in fact, help us reach more effectively, particularly the 18-34-year-old group. That is one of the groups that is hardest to reach and I think that is where the cell phone activity will be most beneficial."
[PPM sample size, reaching 18-34s, effectively sampling minority communities, and gaining MRC Accreditation across all markets are the hot button issues. With the financial health of radio at stake, what do you think of ARBITRON's new plan of attack on these fronts? Comment, below.]