Trimmer Named PD At WERC/Birmingham
March 9, 2010 at 10:30 AM (PT)
CLEAR CHANNEL Talk WLAP-A/LEXINGTON, KY PD AARON TRIMMER moves to sister Talk WERC-A-F (TALK RADIO 105.5)/BIRMINGHAM as PD. TRIMMER, whose resume includes stops at WTEM-A, WTNT-A, and WWRC-A/WASHINGTON and WGST-A and the BRAVES RADIO NETWORK/ATLANTA, fills the slot left open with PAUL CASHIN's move to CLEAR CHANNEL/GRAND RAPIDS.
GM RAY QUINN said, "As the heritage news brand in the market (WERC) and as the first News/Talk on FM in BIRMINGHAM, it was crucial we find the programmer who can maximize our current momentum and move us to the next level. AARON's unique skill set fits perfectly with our current team and I'm confident AARON will get us to that next level."
OM TOM HANRAHAN said, "I've rarely met people with the passion for talk that AARON has. He's tenacious, understands the product and has a firm grasp of not only where are now in the talk space but also where we're headed. He's going to be a great addition to the team that includes STEVE and LEAH, RUSH, BECK and ALABAMA's largest radio news operation with MARK EVANS, JIM FAHERTY and NEAL VICKERS."
TRIMMER added, "I can't wait to get to BIRMINGHAM and get started! WERC is a dominant and known brand in the market. There's a solid foundation in place and now with FM distribution we have an opportunity to not only engage and inform our loyal listeners, but also introduce this amazing format and radio station to a new generation of listeners."