WIBX Radiothon Raises $38K For American Heart Association
March 9, 2010 at 11:52 AM (PT)
REGENT Talk WIBX-A/UTICA held its 39th annual WIBX Heart Radiothon on MARCH 5th and 6th for the AMERICAN HEART ASSOCIATION and raised over $38,000 for the charity. The event was part of the "Greatest Heart Run and Walk Weekend" in UTICA, a large fundraiser that pulled in $1.1 million in total donations from 9,000 walkers and runners.
WIBX's radiothon started in memory of RALPH ALLINGER, a station staffer who died in 1971 on his way to cover a hockey game. The Run and Walk began with two runners running 18 miles to WIBX's old studios with a radiothon donation in 1974. The station says that its event is the only remaining radiothon in the country for the AMERICAN HEART ASSOCIATION.