KROQ Moves 'Loveline' To New Time
March 10, 2010 at 4:29 AM (PT)
CBS RADIO Alternative KROQ/LOS ANGELES has shifted its longtime "LOVELINE" program on MONDAY-THURSDAY evenings from 10p-mid to 12-2a, following its recent lineup adjustments that included the return of STRYKER to PM drive (NET NEWS 2/26).
"LOVELINE" continues to air at its original time on SUNDAY nights from 10p-mid.
CBS SVP/Programming and KROQ PD KEVIN WEATHERLY told ALL ACCESS, "Like a lot of talk-oriented programming on music-intensive stations, 'Loveline' has not performed as consistently in PPM as it did when it dominated its time period in the diary. We think the new time slot gives us the best of both worlds: we can program more music to the available nighttime KROQ audience while continuing to be the flagship station for 'LOVELINE' and DR. DREW ... which are woven into the essence of the KROQ brand."