Coleman Sets PPM Presentation For Canadian Music Week
March 11, 2010 at 4:11 AM (PT)
The next chapter in COLEMAN INSIGHTS' "Mapping the DNA of PPM" series of studies will be released in a presentation at CANADIAN MUSIC WEEK's Radio Active conference in TORONTO TOMORROW (3/12). The study, "The PPM DNA of CANADA's High Performance Radio Stations," looks at PORTABLE PEOPLE METER audience estimates provided by BBM CANADA and will be unveiled as part of the "Key Learnings & Challenges in Audience Measurement" session.
"PPM provides us with new and exciting insights into how consumers use radio," said COLEMAN INSIGHTS Pres./COO WARREN KURTZMAN. "Thanks to our colleagues at BBM CANADA and BBM ANALYTICS, we will be able to share those insights with Canadian radio broadcasters who can then use them to enhance their stations' performances under PPM measurement."
The full "Mapping the DNA of PPM" study, parts of which have been previously disclosed, will be released in APRIL.