Metro Traffic Inks WBLS/N.Y.
March 11, 2010 at 7:52 AM (PT)
WESTWOOD ONE's METRO TRAFFIC will provide traffic reports to INNER CITY Urban WBLS/NEW YORK under a deal announced TODAY (3/11). METRO will also provide traffic information for WBLS' online and mobile sites.
"WBLS continues to be a market and industry leader in its format and will be a key partner in increasing METRO TRAFFIC's Urban audience," said METRO Affiliate Sales VP JACK DUNKLE. "We are excited to grow our relationship with ICBC BROADCAST HOLDINGS and expand our NEW YORK CITY presence to offer our advertisers more opportunities with a diverse and premiere roster of radio stations."
"With this affiliation, METRO further enhances its leading traffic, news and sports position in the NEW YORK CITY market," said METRO EVP Affiliate Sales & Business Operations FRED BENNETT.
"At WBLS, we know our listeners rely on us for the most accurate and timely information as well as great music and entertaining personalities," said WBLS VP/GM DEON LEVINGSTON. "That's why we've chosen to rely on METRO TRAFFIC."