Cox Launches New Country In Birmingham With The Buck
March 11, 2010 at 10:08 AM (PT)
COX BROADCASTING/BIRMINGHAM has announced the launch of WNCB (97-3 The BUCK). The BUCK is described as, “a lifestyle radio station featuring new Country songs and attitude. The station will be adding local air talent in the coming months.
“’97-3 The Buck’ will give Country music lovers the chance to hear NASHVILLE’s biggest Country hits and coolest new Country songs,” VP/GM RAY NELSON stated.
"We are just three hours from NASHVILLE, and yet the public is underexposed to new Country music here in BIRMINGHAM,” said PD JUSTIN CASE. “We are going to make sure fans hear the talented new Country music acts that they see on the video channels and who are charging up the charts.
The station has announced that afternoons will be handled by the syndicated RICK and BUBBA.
E-mail JUSTIN CASE at Justin.Case@CoxRadio.com.