Westwood One Chooses Presslaff For Interactive Opportunities
March 16, 2010 at 7:56 AM (PT)
WESTWOOD ONE has signed an agreement with PRESSLAFF INTERACTIVE REVENUE to create new interactive opportunities for its advertisers. Effective immediately, WESTWOOD ONE will integrate PIR’s DAT-E-BASE platform into the program websites for THE DENNIS MILLER, FRED THOMPSON and BILLY BUSH shows, as well as LOVELINE WITH DR. DREW PINSKY, to enhance the programs’ e-mail marketing, contesting, surveying, relationship and revenue building capabilities.
"One of the great advantages of digital media is its ability to tailor marketing right down to the individual," said WWO Pres. GARY SCHONFELD. "PIR’s unmatched level of technology and service makes this possible for our broadcast properties. PIR’s deep understanding of both the broadcast and digital business will add a new dimension of revenue opportunities for our shows and their advertisers."
PRESSLAFF INTERACTIVE Pres. RUTH PRESSLAFF said, "We are thrilled to be working with WESTWOOD ONE and adding this impressive list of personalities to our roster. We look forward to helping WESTWOOD ONE grow their databases, drive listening and develop new interactive sales campaigns for their advertisers."