Claritas Error Affects Additional Arbitron Books
March 19, 2010 at 5:42 AM (PT)
ARBITRON has sent out more e-mail alerts to customers TODAY (3/19) regarding errors in data supplied by CLARITAS, which appears in the "front of the book."
NEW YORK, LONG ISLAND, PROVIDENCE, PORTSMOUTH-DOVER-ROCHESTER, NH
and others were affected with issues in the income, education and retail sales data CLARITAS provides.
Ratings and other data compiled by ARBITRON were not affected by this issue.