Rock KRPM Flips To Soft Rock
March 22, 2010 at 4:28 PM (PT)
BMG BILLINGS, LLC Rock KRPM/BILLINGS, MT has flipped to Soft Rock "MAGIC 107.5." Positioning itself as the new "at-work station, MAGIC 107.5 will be heavily involved in the community and causes that matter most to the women of MONTANA."
"We saw a great opportunity to fill an unexpected void left by recent changes in radio in the BILLINGS area," Owner PETE BENEDETTI said. "Soft Rock fans are very loyal and were shocked by the recent changes. We want to provide them with a new home where they can hear their favorite music and be involved in the community."