KING-F/Seattle Plans Change To Noncommercial Status
March 23, 2010 at 4:16 PM (PT)
CLASSIC RADIO Classical KING-F/SEATTLE has announced that it will change to noncommercial status and will rely on listener donations rather than advertising for revenue. The change comes as the station's sales representation agreement with crosstown FISHER RADIO/SEATTLE comes to an end in JUNE.
The station is operated by a non-profit entity owned by the SEATTLE OPERA, ARTSFUND and SEATTLE SYMPHONY, and will apply to the FCC to change the station's license to noncommercial. The change also requires IRS approval and is expected to take place JULY 1st, 2011.
Board Pres. CHRISTOPHER BAYLEY said, "As a listener-supported Classical station, KING will be able to play more great music, provide more support to the local classical music scene, and be more engaged with its listeners and the arts community. We believe everyone will benefit."
"This is the next logical step in our evolution as a great Classical station," said BAYLEY. "KING's founder DOROTHY BULLITT built a legacy of great classical programming and innovation at KING FM. Then her daughters, HARRIET BULLITT and PATSY COLLINS, gave the station to the community, endowing us with their vision that the station would not only be part of SEATTLE's arts and culture framework forever, but that through advertising it would also generate financial support to the symphony, opera, and smaller classical performing groups. That vision worked well for a time, but the handwriting is on the wall. With all the changes in media in the U.S., commercial advertising is no longer a fit for KING."