Pat Magnarella Management Adds Sports
March 24, 2010 at 3:43 PM (PT)
Music-management company PAT MAGNARELLA MANAGEMENT has launched a new sports division, PMM SPORTS, which is headed by surf filmmaker JOSH LANDAN. LANDAN has already signed surf stars DAMIEN HOBGOOD, CJ HOBGOOD, TAYLOR KNOX, DILLON PERILLO, NATHANIEL CURRAN, TONINO BENSON and NATE TYLER to the company's client roster.
MAGNARELLA and LANDAN note that adding action sports clients to PMM's existing roster of bands and visual artists is a perfect fit. "Music, action sports, and visual arts are naturally intertwined," MAGNARELLA said. "There's a ton of crossover, which is why it makes sense to represent people from all of these fields -- they all influence each other. And the bottom line is that we're managers, we manage, so whether it's a rock band, a surfer, or a graffiti artist, it comes down to assessing the clients' long-term goals and helping them realize their dreams. That's what we've always done, and that's what we will continue to do with this new venture with JOSH."