Radar 104: Network Radio Is Growing
March 29, 2010 at 7:50 AM (PT)
ARBITRON has released cumulative audience estimates for the 51 RADAR-rated networks.
The most current estimates indicate that Network Radio delivers more listeners across major buying demographics as compared to the prior RADAR network audience report.
Compared to three months ago, the MARCH 2010 RADAR 104 report saw an increase in the number of people reached by network radio from the RADAR 103 period for key buying and selling demographic groups. The MARCH report revealed 788,000 more listeners for Persons 18+; Persons 12+ showed an increase of 684,000 listeners compared to the RADAR 103 report.
The only demographic showing a loss was 18-49 adults, down 90,000 from RADAR 103's report.
Read the full report by clicking here.