SBS And Arbitron To Try Mediation Over PPM Issues
March 29, 2010 at 8:45 AM (PT)
SBS Chief Revenue Officer and NEW YORK/Market Mgr. FRANK FLORES confirms for ALL ACCESS that his company and ARBITRON are entering into mediation. This doesn't mean SBS is abandoning its lawsuit against ARBITRON regarding perceived PPM methodology problems; it's simply a chance to try to work things out.
NEW YORK Supreme Court JUDGE SHIRLEY KORNREICH, who had been prodding the two companies to try mediation, has been informed that they have selected former FORDHAM LAW SCHOOL Dean JOHN FEERICK as their mediator.