Paragon CEO To Moderate 2010 NAB Panel
March 29, 2010 at 12:49 PM (PT)
PARAGON MEDIA STRATEGIES CEO MIKE HENRY is set to present and moderate "The New Radio Model: Tool Kit & Case Studies," at the 2010 SPRING NAB CONVENTION in LAS VEGAS. The session will exhibit the breadth of the latest opportunities available to broadcasters in the new competitive and consumer landscape.
The session will define the "New Radio Model," which combines a Hyper-Local focus on community and content with Multiplatform delivery and revenue streams.
Also included is a Tool Kit for the New Radio Model showcasing a new operating budget template and tips on updated roles for station GMs, new business development, creating new customers, local interactive ad dollars, mining local events, and multiplatform listener engagement.
Panelists include financial analyst MARK FRATRIK from BIA/KELSEY, digital/new media technologies consultant SKIP PIZZI, JIM KERR of TRITON DIGITAL MEDIA and DAN HALYBURTON of RADIOTIME who previously was a major market radio station and group operator.