The Ultimate Sponsorship: Morning Host Changes His Name For Client
March 31, 2010 at 3:54 PM (PT)
CITADEL Country KSCS/DALLAS longtime morning personality TERRY DORSEY is changing his name. According to YAHOO.com DORSEY is changing his identity to www.texasmotorspeedway.com.
According to the article, Speedway Pres.EDDIE GOSSAGE, DORSEY accepted the offer to change his name for a year and get a tattoo. DORSEY will now be known as TexasMotorSpeedway.com, and will get a TMS tattoo, in addition to a fresh $100,000 in his bank account
"This may seem a bit crazy, but if you think about it, TEXAS MOTOR SPEEDWAY will have a walking, talking billboard that is a well-known personality in the country's fourth-largest media market," GOSSAGE said. "He also is a race fan who has been broadcasting our big race weeks since Day 1. Still, our finance guy here nearly had a heart attack when I told him what I did this morning, but I told him to look at it."
Read all the details here.