Rocket & Teresa's 'Mix For Kids Radiothon' Scores Huge
April 2, 2010 at 8:50 AM (PT)
This past week WILKS Top 40 KMXV (MIX 93.3)/KANSAS CITY held its annual ROCKET & TERESA "MIX FOR KIDS RADIOTHON" --benefiting the CHILDREN's MIRACLE NETWORK --- raised an amazing $500,000.
ROB THOMAS stopped by the event, which was held entirely at the MIX 93.3 studios this year, and did a private show, which alone raised $50,000.
MIX 93.3 PD/morning co-host PONCH told ALL ACCESS, "Even in the PPM environment and with such a tight economy we went grassroots and were very happy with the reaction. Local charities are still vitally important to our listener, and our advertisers. In recent years we've lost sight of what our true goals are in this medium."