Radio DOPLR Launched
April 5, 2010 at 7:56 AM (PT)
DANCE NAKED MEDIA has launched "Radio DOPLR," a new radio research service. "Radio DOPLR has been in development for the past 2 1/2 years and it feels great to finally present it to the industry," said Pres. HOWARD KROEGER. KROEGER created the BOB Format and launched the first variety hits station in NORTH AMERICA while employed with CHUM
broadcasting in MARCH of 2002.
"Radio needs new approaches in order to meet its ongoing challenges and we wanted to provide the first new tool, allowing broadcasters to take advantage of having that conversation with its listeners each month. Above all, our mission is to provide today’s Radio with something they are missing and could really help grow their audience," added KROEGER.
"LOS ANGELES will be the first city that we will be launching the service in," noted KROEGER. "We are anticipating adding a further two markets per month going forward, with market demand a key factor in the decisions for future markets."