Mix 96 Flips To Hip-Hop As 96-7 The Block
April 6, 2010 at 9:13 AM (PT)
After spinning the format wheel and stunting as "96.7 FM Has Gone Viral," including a mash-up of web and comedy content, EAST CAROLINA RADIO AC WKJX/ELIZABETH CITY, NC has launched a new hip-hop station, 96-7 THE BLOCK. The change happened FRIDAY, APRIL 2nd at exactly 9:06a, with the first song played TIMBALAND’s "Say Something."
EAST CAROLINA RADIO principal RICK LOESCH commented, "We’re excited to bring a unique hip-hop format, THE BLOCK, to ELIZABETH CITY, THE OUTER BANKS and SOUTHERN VIRGINIA. The audience and advertiser response has been immediate and extremely positive throughout the community."
OM CLIFF CURTIS added, "Given the current trends in music, hip-hop and pop culture, coupled with what we saw the market wanted, this is an opportunity we wanted to take full advantage of. 96.7 THE BLOCK is designed to attract more 18-34 Adults, particularly females, and strengthen the overall 18-49 performance that we currently deliver with our other brands. The station compliments our cluster strategy as the only local broadcasters offering diverse choices for our community."