Cox To Work With TargetSpot In 82 Markets
April 7, 2010 at 4:36 AM (PT)
COX MEDIA GROUP has signed on TARGETSPOT to place ads on its Internet radio properties. TARGETSPOT will feed 10- to 15-second ads into the streams of 82 COX RADIO stations in 19 markets.
TARGETSPOT ads are placed in real-time at the advertiser's discretion and accompanied by a banner ad. The ads reach both computer and mobile radio listeners, and include measurement capabilities, reports DMNEWS.COM.
"We have our own sales force that works with large advertisers," said TARGETSPOT CEO EYAL GOLDWERGER. "When an ad runs, a companion banner also appears on the player, and we measure clickthroughs and other analytics."