Apple Unveils New iPhone OS; iPad Sales Brisk
April 9, 2010 at 4:27 AM (PT)
APPLE, fresh off its rollout of the iPAD, unveiled its new mobile ad platform at an event to preview its new iPHONE operating system YESTERDAY (4/8). The advertising world has been buzzing for weeks that APPLE, the world's largest music retailer, would debut a mobile ad platform that would make it easy for a developer to place ads into apps for the iPHONE and other APPLE devices.
The new mobile ad system would be APPLE's first venture into advertising after its acquisition of mobile ad firm QUATTRO WIRELESS for $275 million in JANUARY.
Although there's still no AM/FM receiver built into the iPHONE, Internet radio gets a boost with the OS upgrade allowing multiple applications to be open simultaneously. This gives the user the ability to run PANDORA in the background. "It took us one day to make PANDORA fully background aware on the iPHONE," noted PANDORA CEO TIM WESTERGREN.
Meanwhile, the news about the iPAD keeps getting better for APPLE, as BEST BUY reportedly sold out of the device at all 673 of its U.S. stores with APPLE shops. In an e-mail, BEST BUY spokeswoman PAULA BALDWIN confirmed the sellout and said the retailer expects to have inventory replenished by SUNDAY, when the retailer's newspaper circular will feature the tablet computer on its cover. She didn't immediately provide additional comment.
BEST BUY was the only non-APPLE retailer in the U.S. to have the tablet computer in its stores when it launched on SATURDAY.
[Are you among the initial buyers of the iPAD? If not, why? Please share your thoughts below]