EMI CMG, Hillsong Enter Exclusive Licensing & Marketing Agreement
April 9, 2010 at 9:28 AM (PT)
EMI CHRISTIAN MUSIC GROUP (EMI CMG) has entered into an exclusive recorded music licensing and marketing agreement with HILLSONG CHURCH and HILLSONG MUSIC of SYDNEY, AUSTRALIA. Effective immediately, EMI CMG will have the exclusive license to develop and market HILLSONG music in UNITED STATES and LATIN AMERICAN territories, as well as CANADIAN digital and mainstream retail stores, in the areas of recorded music and video, live events and leadership/church resources. In addition, EMI CMG will work with HILLSONG PUBLISHING in the promotion of their song catalog effective from OCTOBER 1st, 2010.
EMI CMG LABEL GROUP and its SPARROW RECORDS label will be marketing and developing HILLSONG MUSIC annual releases, including HILLSONG LIVE, HILLSONG UNITED and HILLSONG KIDS recordings, as well as other music and video products from the HILLSONG music team. In addition to new product, EMI CMG will be re-introducing all key HILLSONG catalog titles into Christian, general market and digital retail outlets.
HILLSONG held a similar agreement with INTEGRITY MUSIC and its distribution arm for the past 14 years. “Our association of over 14 years with INTEGRITY MUSIC as our music distributor finished at the end of last year. We appreciate the relationship we have had with them, which has been very fruitful over that time. As we enter this next season of ministry, we look forward to a new partnership with EMI CHRISTIAN MUSIC GROUP and are excited at the opportunities available to continue to serve the Body of Christ," said HILLSONG CHURCH AND MUSIC GM GEORGE AGHAJANIAN.
“The entire team at EMI CHRISTIAN MUSIC GROUP are humbled and inspired by the confidence Pastor BRIAN HOUSTON and HILLSONG CHURCH leadership has shown in us through this new and innovative relationship. The responsibility to help grow the impact of the songs, resources and ministry of HILLSONG CHURCH in the U.S. and LATIN AMERICA is one we take seriously. We will work diligently to support HILLSONG’s vision to introduce and connect people with the living God," said EMI CMG CEO BILL HEARN.
As of OCTOBER 1st, EMI CMG PUBLISHING will also represent HILLSONG PUBLISHING in the U.S. and CANADA to administrate and promote all new songs and the extensive catalog from HILLSONG writers. Marketing will include promotion through WORSHIPTOGETHER.COM, print music and various licensing opportunities.
EMI CMG will also support HILLSONG live events across the U.S. and CANADA starting with the HILLSONG LIVE tour in the U.S. JULY 21st to AUGUST 4th in conjunction with the new HILLSONG LIVE album, "A BEAUTIFUL EXCHANGE," set to release JUNE 29th. HILLSONG UNITED is further preparing for a significant tour of the U.S. beginning in FALL 2010. This fall EMI CMG will additionally support the DVD release, "THE I HEART REVOLUTION: WE'RE ALL IN THIS TOGETHER," a social justice documentary presented by HILLSONG UNITED.
EMI CMG will also support the launch and marketing of new HILLSONG leadership/church resources that are in development and will be based around the writings and teachings of HILLSONG CHURCH Sr. Pastors BRIAN and BOBBIE HOUSTON.