Zac Brown Band Teams With Ram Trucks To Support Soldiers
April 16, 2010 at 1:12 PM (PT)
ATLANTIC/HOMEGROWN/BIGGER PICTURE group ZAC BROWN BAND have formed a partnership with the RAM truck brand to help honor U.S. soldiers. The partnership includes a letter-writing program to U.S. soldiers, exclusive documentary footage from the band's USO Tour and a song download of the band's latest single, "Free."
The “Letters For Lyrics” campaign will kick off in MAY and the goal is to send 1 million letters to U.S. soldiers stationed across the world. Participants who write a letter to a U.S. soldier will receive a compilation CD titled, "Breaking Southern Ground," while supplies last. This CD features three new songs from ZAC BROWN BAND, as well as music from artists signed to ZAC BROWN’s label, SOUTHERN GROUND RECORDS, SONIA LEIGH, NIC COWAN and LEVI LOWREY.
A 30-second "Letters for Lyrics" teaser spot, featuring the RAM truck brand and ZAC BROWN BAND, will debut during the ACADEMY OF COUNTRY MUSIC AWARDS. The awards will broadcast from the MGM GRAND GARDEN ARENA in LAS VEGAS on SUNDAY (4/18) at 8p (ET/PT) on CBS-TV.
Viewers will be able to see behind-the-scene footage of ZAC BROWN BAND’s current USO tour on www.ramtrucks.com during the program.
An exclusive live version of the band's single, "Free," will also be available for download for the first 100,000 fans on the RAM trucks site as well. For each download, the RAM truck brand will make a donation to a designated charity.
For more on ZAC BROWN BAND, see www.zacbrownband.com.