Kenny Chesney Teams With Kmart For 3D Movie
April 19, 2010 at 7:58 AM (PT)
BNA/NASHVILLE artist KENNY CHESNEY had teamed up with KMART to release his 3D movie “KENNY CHESNEY: Summer in 3D." KMART will be a sponsor of the release of the film, which will run in select theaters from APRIL 21st to MAY 2nd.
KAREN AUSTIN, Pres. of HOME ELECTRONICS for SEARS HOLDINGS, said: "When you combine state-of-the-art movie technology and one of country's most exciting performers, it's the kind of entertainment event that's going to make waves. In the next 10 to 15 years, 3D will be part of everything we do, whether it's sports, concerts or gaming, and KMART will be in the forefront of supporting this technology."
CHESNEY said: "When we started making this film, I wanted to create something that felt like what we do live. 3D gave us the opportunity to not just let fans relive what was a very special summer for us, but to literally know how it feels to be a part of the show!"